Content Marketing

Most now know that AI-generated responses can include false information; answer engines say as much directly in their user interfaces. But plagiarism is rarely mentioned - should it be? Although…

Offering quick, conversational responses, answer engines like ChatGPT, Perplexity, and Google Gemini bypass SERPs, removing organic page clicks (as we know them) from the search process. Without a…

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

The migration to GA4 was a significant one - for many reasons. But one of the most disorienting aspects of this transition was coming to terms with a new data model, not just in how it gathers and…

Digital marketers are widely considered the early adopters of new technology. Whether it’s a new social platform, or a new piece of AI software, we’re always on the lookout for ways to improve…