Link Building

Until recently, link building was, to a certain degree, a numbers game. But Google’s March 2024 core algorithm update introduced sophisticated measures to truly discount backlink volume in favour of…
On the 10th September Google announced that it is changing how it views ‘nofollow’ links. The search engine will now view the nofollow link attribute as a ‘hint’ as to whether the value of a link…
Backlinks play a significant role in determining where a site ranks. A backlink – a link from one site to another – in the eyes of search engines, is a ‘vote of confidence’. They signal that a…