PPC

We didn’t exactly need a crystal ball to see fully search-integrated Gemini in Google’s future. But in late 2024, we got the first bit of hard evidence that the tech giants are actively working on…

So far, February has seen Google making key changes across search, AI, and paid media. Here’s what you need to know to stay ahead. Google Search You can now edit GBP product backgrounds using…

Here's your roundup of the key search industry developments from January 2025 and how they impact publishers and advertisers alike. Table of contents Google Search The Associated Press to…

Microsoft Ads (formerly Bing Ads) and Google Ads (formerly AdWords) are not the same - and can yield starkly different results based on your business, your marketing goals, your offering, and your…

Launched November 11th, Google’s latest core update finished rolling out on December 5th, 9 days over schedule.  With it came the usual widespread ranking volatility and questions about its purpose…