PPC

PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…

Google Discovery ads are an effective way to reach your target audience on high-traffic platforms such as YouTube and Gmail. In this article we guide you through what Discovery ads are, how they are…

7 Key PPC Trends to Prioritise in 2022 A new year is fast approaching and as many start to wind down for the Christmas holidays (and rightly so) we are looking to the future to bring you the latest…

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…

'As of November 1, 2020, a 2% UK DST Fee will be added to your next invoice or statement for ads served in the United Kingdom.’ - source: Google Support  Google have announced that UK users of the…