Google’s generative search response, SGE (Search Generative Experience), is poised to change the way many people interact with SERPs. Understandably, this has site owners worried that their hard-…
The migration to GA4 was a significant one - for many reasons. But one of the most disorienting aspects of this transition was coming to terms with a new data model, not just in how it gathers and…
Yesterday Google launched its latest PageSpeed Insights (PSI) update, with a focus on usability and clarity. Below we list the key changes and why we think this will have a positive impact for…
From mid-June 2021 Google’s search ranking algorithms will consider user experience (UX). The Page Experience algorithm update was due to launch in May, but the launch was delayed to allow for…
2020 has been a blur for many of us – but in these unprecedented times, the world of digital continues to evolve. In this blog post, we explain Google’s Core Web Vitals (CWV) - new metrics which will…
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