SEO
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…
The COVID-19 (coronavirus) pandemic has significantly impacted our lives – changing the way we live, work and behave as consumers. For many businesses lockdown measures resulted in immediate changes…
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The world of SEO is keeping a close eye on Google search results this week – as industry reports and data show, that for many, search results are fluctuating and some sites are experiencing a decline…
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We’re starting the year by highlighting the most important SEO trends for 2020. As expected, 2019 saw techniques and strategies evolve to match emerging technologies, such as AI and machine learning…
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Bounce rate is a Google Analytics metric which is often misunderstood. In this post we explain what bounce rate is, why it's important and how to improve it.
What is bounce rate?
Bounce rate…