SEO

Google uses over 200+ ranking factors to determine where a website appears in search results.  Google and other search engines want to provide their users with the best answers, and ultimately, the…

Google has announced the biggest change to its search algorithms for 5 years – and it’s called BERT. The Bidirectional Encoder Representations from Transformers update, or BERT, is designed to…

On the 10th September Google announced that it is changing how it views ‘nofollow’ links. The search engine will now view the nofollow link attribute as a ‘hint’ as to whether the value of a link…

What is RankBrain?  RankBrain is an artificial intelligence (AI), machine learning system which works alongside Google’s hand-coded algorithms.  Google’s hand-coded algorithms match search queries…

Backlinks play a significant role in determining where a site ranks. A backlink – a link from one site to another – in the eyes of search engines, is a ‘vote of confidence’. They signal that a…