SEO

Google’s generative AI SERPs response, Search Generative Experience (SGE), promises to have quite an impact on user search experience and behaviour. In turn, SGE will present a host of new challenges…

Update - See the latest SERP feature developments in our guide to Google's 2024 SERP features. Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different…

On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…

AI is a hot topic in the SEO world right now, with Google announcing the imminent release of their ChatGPT rival – Google Bard – in February, and Microsoft Bing now including AI-generated responses…

On 31st January 2023, the SEO platform Semrush announced a ‘major’ update to the way they calculate their authority score. Adding new weighted factors to their calculations, the changes have…