SEO

AI is a hot topic in the SEO world right now, with Google announcing the imminent release of their ChatGPT rival – Google Bard – in February, and Microsoft Bing now including AI-generated responses…

On 31st January 2023, the SEO platform Semrush announced a ‘major’ update to the way they calculate their authority score. Adding new weighted factors to their calculations, the changes have…

SEO is forever changing. Whether it’s a new Google update, or changes in search behaviour, marketers must constantly adapt their SEO strategies to achieve that all-important SERPs ranking. As a new…

PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…

Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…