SEO

GA4 isn’t so much a facelifted version of Universal Analytics as it is a complete anatomical reassembly. While this shift was necessary to futureproof Google’s analytics services in the face of…

Search engines and AI systems have been inextricable for a while now, but with the lines between search engines and AI chatbots beginning to blur, it’s more important than ever that web content…

Google’s generative AI SERPs response, Search Generative Experience (SGE), promises to have quite an impact on user search experience and behaviour. In turn, SGE will present a host of new challenges…

Update - See the latest SERP feature developments in our guide to Google's 2024 SERP features. Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different…

On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…